What’s In It For Me? – Bespoke Botanical Serum


Let’s face it, if everything in life were the same it would be boring. Thankfully you’re no exception, it’s your uniqueness that makes you, well, you. And since you’re not a one size fits all solution, neither should your skincare be.

That’s why we developed ‘What’s In It For Me?’ and it isn’t an off-the-shelf solution – in fact, the bottle starts out empty. After a quick and easy online skin analysis, we’ll fill it to the brim with carefully selected herbs and botanicals that contain all the phytonutrients your skin needs, and nothing else.

From there, you simply use it morning and night as you would a traditional face serum where it works alongside your existing natural skincare, to make your entire regime unique to you.

Every bottle comes with your own unique code that makes topping up on the good stuff easy. And, as your skin changes, we’ll even tweak your bespoke formula to suit – so you’re always giving your skin just what it needs.

How it works:

Just select which size you want and after purchase we’ll send you a link to our quick and simple online skin analysis. Once complete we’ll assess your skincare requirements and our herbalist and skincare expert will select nutrient-dense herbs and extracts suited specifically to your skin. We’ll then be back in touch to talk you through our recommendations and once you’re happy with the formulation we’ll combine all the ingredients by hand, creating a premium, natural botanical facial serum wholly unique to you.

Our promise:

  • 100% natural and herbalist formulated,
  • cruelty-free: only ever tested on willing human guinea pigs,
  • handmade in Bude, Cornwall,
  • free from: chemicals, mineral oil/petroleum, sulphates, parabens, PEGs, GMOs, palm oil, synthetic perfumes and fragrances.

How to use: 

  1. Cleanse your skin
  2. Apply 2-3 drops of serum to your fingertips
  3. Gently rub your fingertips together then press onto your forehead, cheekbones and chin
  4. Use delicate upward strokes to evenly distribute the oil onto the skin
  5. Apply your natural moisturiser of choice
  6. Go forth and be awesome.


Aqua, Cetearyl Olivate & Sorbitan Olivate (Olive Wax), Oils of Prunus Armeniaca (Apricot) Kernel, Capric/Caprylic Triglyceride (Coconut) & Vitis Vinifera (Grape) Seed, Glycerol (Non-GMO & Palm Oil Free, Vegetable Glycerine), Gluconolactone & Sodium Benzoate (Ecocert & Soil Association Approved Natural Preservative), Organic Ricinus Communis (Castor) Seed Oil, Extracts of Organic: Equisetum Arvense (Horsetail) & Squalane (Olive), Cucumis Sativus (Cucumber) Fruit Oil, Extracts of Fucus Versiculosus (Marine Algae), Althaea Officinalis (Marshmallow) Root, Calendula Officinalis Flower, Rosa Damascena (Rose) Flower, Jasmin Grandiflorum (Jasmine) Essential Oil – containing: Benzyl Benzoate & Linalool.


15ml, 30ml

Essential Oils:

Bespoke – just tell us the things you like and we'll make it work

Suitable For

All skin types


Bespoke Oil Serum


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Processing time

Ready to ship in 1-2 business days from United Kingdom (UK)

Shipping policy

All orders (with the exception of custom orders) are dispatched Monday to Friday within 24 hours of receiving them. Orders won’t be dispatched on Public Holidays, because let’s face it we all need our beauty sleep. But don’t worry, orders placed on these days will be on their way within the next two business days.Address Undeliverable?If a parcel is returned to The Sage Apothecary due to the address being undeliverable, you’ll need to contact us to have it redelivered. As we run a tight ship (so we can offer you the best prices) a redelivery fee will apply. Of course, should we have your details we will contact you as soon as we receive the item back.

Refund policy

We are happy to make a full refund to you if for the unlikely reason your skincare is proven to be faulty on arrival.To make a return and claim a refund, please contact us at [email protected] as soon as you notice the fault. Please include information about the fault and your contact details in the email. We will then respond as soon as possible to remedy the situation.Please note that within our obligations under the Consumer Guarantees Act and due to the nature of the product we do not offer product refunds or exchanges for a change of mind or dislike of texture or fragrance of a product after purchase.